Old Age

Wiggins: Consumer pressure is needed

Better designs are in the hands of consumers

By Paul Gander

Brands should focus on broader, inclusive packaging design, rather than designing for the elderly - and might already be doing this, if consumers complained more often about the packs they were given, a seminar will hear this month

Get a grip

Get a grip

By Lorraine Mullaney

Will you still need me? Will you still feed me? When I'm 64." So sang The Beatles back in 1967. If you're not concerned about how you're going to be fed when you're 64, then good luck to you. But food manufacturers should certainly...

Brain food

Brain food

With a demographic time bomb ticking, nutrition for the ageing brain is a no brainer. But is the science there?

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